Meet the Team

At Nelson Honey, our passionate team combines decades of expertise in beekeeping and natural skincare innovation to create premium honey-based products. From skilled apiarists tending to our hives in New Zealand to formulators crafting effective skincare solutions, we ensure every ingredient is ethically sourced and sustainably harvested.

Our research and development team harnesses the power of Manuka honey and bee venom to deliver nourishing, restorative skincare. As a family-owned business, we are committed to sustainability, quality, and the integrity of our craft. Blending tradition with modern science, we take pride in sharing nature’s best with the world.

Philip Cropp

Managing director

Philip is a third generation beekeeper and the founder of Nelson Honey and Marketing. His passion for bees and knowledge of the healing and restorative benefits of bee products has enabled him to develop an innovative range of honey and skincare products, making Nelson Honey what it is today.

Jakia Sultana

Global Business Development Manager

A business sales professional and international marketing expert with over 15 years of successful experience working for multinational companies and leaving a successful footprint in untapped markets.

Maxine Wang

Marketing manager

Maxine holds a master's degree in marketing, and she combines her strong academic foundation with hands-on experience in driving strategic marketing initiatives. She is passionate about feeding lambs and documenting the New Zealand landscape through video.