Celebrate Over 50-Year Partnership

Today, a milestone moment unfolds as Nelson Honey, headquartered in Motupiko, New Zealand, celebrates over five decades of partnership with our HK business partner, its trusted distributor in Hong Kong. Since the early 1970s, this enduring alliance has ensured the smooth shipment of premium New Zealand honey to Hong Kong, earning consistent praise from local consumers and retailers.

Founded in 1973 by Philip Cropp, a third-generation beekeeper whose family has maintained apiaries in the Nelson area for over a century, Nelson Honey has grown into a high-quality exporter of active manuka honey and bee-related products, such as bee venom skincare products. While around 85% of its products are exported, Nelson Honey's reach extends to China, Southeast Asia, Australia, the UK, and the USA.

Over the years, our HK businss partner has played a pivotal role in preserving the integrity and reputation of New Zealand’s honey in the Hong Kong market. Their careful handling, local brand positioning, and customer engagement has helped Nelson Honey reinforce the perception of manuka honey as an authentic and trusted product.

Feedback from Hong Kong retailers consistently highlights consumer appreciation for Nelson Honey’s purity, traceability, and its "clean, green" quality ethos—key differentiators in an increasingly wary market of adulterated or counterfeit honey.

As the partnership enters its fifth decade, Nelson Honey and our HK business partner see continued promise. With growing consumer emphasis on purity, provenance, and ethical production, they envision an even stronger market presence and shared success.